Colonoscopy is the gold standard for colon cancer screening, polyp removal, and control of lower gastrointestinal bleeding. The ability of the patient to hold air or fluid to insufflate the colon is critical to a successful colonoscopy. However, based on surveys completed by gastroenterologists, air or fluid incontinence occurs 20% of the time. This makes it not only difficult for the physician to complete an exam, but it puts the patient’s safety and overall health at risk. The IRD device was designed to improve the colonoscopy experience for patients, physicians, & payors.
Benefits Of The Device
More Adequate Exam
Speed and Efficiency
Safer Outcome
Reduced Cost
Robert Holbrook, MD
Founder & CEO
Dr. Robert Holbrook is a board-certified gastroenterologist who has been in private practice for over 20 years in his hometown of Norman, Oklahoma. During this time, he has performed more than 20,000 colonoscopies, demonstrating extensive experience in the field. A graduate of the University of Oklahoma, where he also completed his residency and fellowship training, Dr. Holbrook is deeply committed to serving his fellow Sooners.
In addition to his clinical work, Dr. Holbrook has contributed to the advancement of gastrointestinal medicine by participating in over 30 clinical trials focused on innovative treatments for GI disorders. Drawing on decades of hands-on experience, he developed the Insufflation Retention Device to address a persistent challenge in colonoscopy procedures—an issue that has driven his pursuit of better solutions since his fellowship years.
BPEndo Founder's Story
Prevents missed lesions or perforation
Insufflation of the colon is required in order to have visualization during a colonoscopy. If the colon is not insufflated properly due to air or fluid incontinence, then a gastroenterologist is not able to see, and this can lead to missed lesions or perforation of the colon.
Eliminates 3rd party payers or inadequate exams
Air or fluid incontinence can lead to an inadequate exam, resulting in earlier repeat visits and increased costs for 3rd party payers.
Saves $15,000 a year in staffing costs
The current solution requires a nurse or tech to drop whatever job they are performing and push on the patient’s buttocks. Not only is this inefficient, but it increases staffing costs.
Solving Air Or Fluid Incontinence
Physician Story
“Using BPEndo's devices has elevated the standard of care we provide, resulting in improved patient outcomes and satisfaction.”